Your curriculum Vitae (CV) has five seconds to impress the reader and convince them you are right for the position.
In a few minutes you will learn from 20 years experience of how other contractors have managed to secure contracts year-on-year by using high impact CVs. Then you can use exactly the same tried and tested method to secure work
Unless you are the only person in the world with your skills or have an excellent network to tap into then you are going to have competition when it comes to securing contract work. And you will only get that work by securing yourself an interview by convincing someone on paper that you can do the work.
Most contractors need to use agencies, which means you’ll need to convince the agent and then the client that you are suitable to be interviewed. That’s why you need an awesome CV.
What is a targeted CV?
The method we explain uses a high impact approach to directly target each position being applied for. One CV is tailored for each application.
This tailored approach is how all the best professional contractors find work. A contractor may have a range of skills and could apply for varied positions. It’s usual for a contractor to have 3-4 versions of their CV depending on which type of role they are applying for. Then for each application it will be fine-tuned.
How CVs are used – the filtering process
It’s useful to consider how the CV is used by the agency and/or client, because it then provides us with motivation as to how to tailor it for the application.
Let’s examine the filtering process after an agent has advertised a position. Let’s say there are 200 CV's on the desk for one position. The list needs to get down to 10 for further proper consideration and a full read before sending 2-3 to the employer for consideration for interview. Assume the agent has about an hour to do this task. Here's what happens:
Step 1 : The 5 second look at each CV.
These ones go in the bin:
Anything longer than 4 pages. Can't be bothered to read.
No profile or list of skills on the front page. Don't want to search for them.
CV is a big essay with sentences. No bullet points. Too much hassle to read.
Okay, how many are left? Lets say the answer is 100. What's next?
Step 2 : Do a quick 10 second scan of each front page:
These go in the bin:
Profile and skills on front page does not really match
Okay, they are now down to 40.
Step 3: Time to build a 'potentials' pile.
These stay in:
Profile and skills on front page exactly match requirements.
There are now 10 CV's left and the employer will now look beyond the first page. These are
the non technical qualities they will be looking for:
At least the last 6-12 months experience are closely related to the skills
The candidate has contracts that have been renewed. Lots of small contracts and
no renewals can indicate trouble.
The candidate has worked for blue chip companies.
The candidate has a good academic background.
Any candidate meeting the criteria will potentially get interviewed. Assuming your CV is a true reflection of your skills the interview stage is then about whether you face fits the organisation – do they like you? Can they trust you? Will you get on working together?
What goes in your CV?
A CV is designed to get you an interview. Nothing else. It is a marketing document that markets you as a person. To write a good CV you need to get your trumpet out and start blowing it!
As we have seen you literally have 10 seconds to make an impact before you get put into the bin. Simple as that. If your front page does not scream at the reader 'I'm perfect for the job' then the CV has failed to do it's job.
A high impact targeted CV creates a high impact on the front page with the content tailored directly to target the position you are after.
Another article explains in depth the motivation behind how to structure a high impact CV
What NOT to put on the front page
You only have one sheet of A4 to make that 10 second impact. So, if you start listing all your schooling you did 20 years ago and the fact that you love squash and have a clean driving licence that isn't really going to get you the job. Unless of course you are applying to be chauffeur driving squash playing teacher!
Here's is a list of typical pointless information that wastes valuable real estate space on the front page of terrible CVs:
A list of schools you attended with examinations, grades, addresses. Who cares!
Demonstrate that you have the list of skills they are after.
A list of hobbies. Who cares! Tell them what you've achieved by applying the
skills you have.
Your work history. Who cares! Tell them what benefits your clients have
gained from your work. Why should they hire you?
Listing pointless information on the front page is part of the problem of the generalised CV approach which does not work as well as the high impact targeted method.
What SHOULD be on the front page
You need to convey the message to the reader that you are precisely the person for the job. You need to show that:
- you have the skills they are looking for, and
- that you have demonstrated use of those skills for other clients, and
- provided business value to those clients by utilising those skills.
There are essentially 4 sections to the front page of a high impact CV:
- Your name, address and contact details. 3 lines.
- A profile of you. 4 lines.
- List of skills. 10 Bullet points.
- List of achievements. 5 Bullet points.
Here's an example:
Tel: 01234 5677889
10 Bloggs House, London, E12 4LP
Highly proficient SENIOR ANALYST PROGRAMMER with 10 years experience building Financial Risk applications for major blue chip clients using OO, C++, Oracle, UML, ADO . Full life cycle knowledge, including RUP, SSADM, and PRINCE methodologies. Now seeking next rewarding opportunity to make a successful impact in a customer focused team.
C++ (8 years)
Oracle (version xyx, 9 years)
OO, Rational Rose, UML, OCL
Design Patterns, Design By Contract
SSADM, RAD, DSDM, XP, SCRUM
Meets tight and demanding deadlines under pressure
(and so on â€“ you need about 10 bullet points here)
Successfully re-engineered existing risk analysis application cutting down the run time from 30 minutes to 10 seconds. This enabled fund managers to real time risk analysis figures resulting in the company being more competitive in the market place, increasing revenues by 50%.
Trained and mentored junior developers in OO techniques resulting in significant productivity rate increases and less time to market. Increase in speed of development enabled IT to become more responsive to clients demands for change
Automated manual reconciliation of system data with market data resulting in task being completed with 100% accuracy in 1 minutes, as opposed to 3 hours.
The expertise section
This section needs about 10 bullet points that prove that you are the person for the job. Highlight in bold the words that match the advertisement. Make sure you also show a broad range of skills rather than wasting too many lines on one area.
You can put multiple skills from the same area on one line. Remember to add personal qualities. e.g Meets tight and demanding deadlines under pressure.
The achievements section
Achievements are hard to write which is why we have written an entire guide which explains how to write an achievement. We will cover the basics here.
One of the common mistakes when writing a CV is to write the achievements as a set of skills you learnt quickly and focus on how you benefited personally rather than the benefits you generated for the client. You really have to dig deep and think about what business benefits you added by applying your skills for your clients. Just remember, in business no one really cares about you – they care about what you can do for their business.
There is a set formula for writing achievements. The bullet point needs three things:
What set of skills (from the section above) you used.
Who it helped.
A quantifiable measure of how it helped.
Here's a list of bullet points that are NOT achievements:
Trained a developer.
Wrote some code.
Learnt OO / UML / Design Patterns.
These are not achievements. They are list of 'stuff that you did'. It does not tell anyone who benefited from paying you money and what the improvements were.
Achievements are about measurable benefits you provided to you clients that justified your pay cheque. They are things you did that saved time, saved money, made more money, won more, and so on.
Here's another achievement that is starting to get there, but not quite:
Developed a spreadsheet that helped save 10 staff some time and make money.
Here's a better effort:
Developed and implemented a bespoke spreadsheet application for the traders, which reduced the time to calculate financial forecasts from 3 hours to 15 seconds. This not only save time, but enabled the traders to become more responsive to market change, and resulted in a measurable increase in profit of 12% over 2 months.
Second page of the CV – what to include
This is where you list you work experience. No essays. Short and sweet, using bullet points. It is here that you are explaining the things you did and what skills you used. You should also add some benefits as well if you can. Here's an example:
www.mlhsbc.co.uk - Merrill Lynch HSBC
Development Team Leader - Retail Banking
Feb 2000 - July 2001 (18 months, 3 renewals)
Managed team of 5 developers for the design and development of retail banking functionality. Responsible, end to end, for implementation of requirements: From marketing requirements, through design and development, into UAT, and release.
An 8 tiered architecture, built using Object Orientation. A web front end with a number of distinct tiers written in .NET linking to a back end mainframe.
And so on...
A few things to note: Explicitly list the number of months you were there and the number of renewals. This tells the reader that you are reliable and that people value your work. Stick to bullet points. No one wants to read essays. Also highlight the key bits in bold text so they stand out when
The last page of your CV
This is where you list your education, training, and hobbies. Keep this compact. If you have a degree and 5 years experience then you don't need to list every subject and grade of every GCSE.
How to fine tune and target your CV
You now have an idea of perhaps how to improve your CV so it shouts at the reader and stops them putting you in the bin with all the other essay writers!
For each application you need to make sure that the CV is targeted for the role you are going after. This is the easy bit.
If the job advert says they are looking for a trapeze artist then you dress the CV up to make it look as though you are the best trapeze artist in the whole of the country. If they are after a lion tamer then the same rules apply.
The key here to make sure that your CV is tailored for the position that you are applying for. It will not be uncommon for you to have different multiple copies of your CV to be used for different roles.
You need to play on the strengths and experience you have gained from previous positions and showed that you have key transferable skills that can be applied in the new position.
So, if you are going for a trapeze artist position for which you have 3 years experience, but have done 5 years lion taming, it would be best to tame the lion taming ( no pun intended) experience down and focus on the trapeze experience.
We have dedicate an entire article to explaining exactly how to target a CV.
Here's some examples of CVs (before and after) that shows how the high impact killer CV technique works:
CV Writing - Example 1
CV Writing - Example 2
CV Writing - Example 3
The method described here for formatting CV's is a proven method as part of an overall job search strategy for getting to an interview.
By using these techniques you will be ahead of your competition and have more chance of getting yourself to interview. And then all you need to do is know how to pass the interview.