Mobile interactivity a growth sector for contractors, as social media & SEO declines

Contractor Insurance

Contractors working in IT, new media and marketing are facing a major shift towards mobile and interactive technologies, and away from social media marketing and search engine ‘gaming’.

This is according to research provided exclusively to ContractorCalculator by outsourcing platform Freelancer.co.uk, which analysed 189,917 projects posted on its site in the second quarter of 2012, to determine what projects contractor clients are actually commissioning.

Referring to what he sees as a “changing of the guard” in the technology sector, Freelancer.co.uk chief executive, Matt Barrie, explains that Freelancer.co.uk’s data identifies two clear trends: “User activity is moving to mobile devices and the trend won’t be reversing any time soon, as the other five billion people on this planet join the internet, primarily through mobile.

“Secondly,” he continues, “the internet is becoming more interactive, and the technologies that are winning and will continue to win are open standards like HTML5 and jQuery – to the detriment of the incumbent proprietary technology providers like Adobe and Microsoft.”

The number of mobile phone projects, including app development, posted by clients rose by 36% in the second quarter of 2012 when compared to Q1. In contrast, internet marketing projects have fallen sharply in the quarter: search engine optimisation projects fell by 7.3%, link building by 8.3% and article rewriting and article submission by 9.3% and 4% respectively.

Barrie blames the fall in internet marketing on four updates of Google Panda, and the release of Google Penguin in April, as the search engine began a concerted effort to make its searches more relevant to users.

Freelancer.co.uk’s data shows that social media marketing has also taken a battering, as advertisers and social media experts started to question the effectiveness and return on investment of social media advertising.

This is evidenced by the 14% drop in the number of Facebook projects posted. Twitter and social media activity generally has stalled, dropping 1.3% and 1.1% respectively.

“We truly are at an inflexion point of the technology landscape,” notes Barrie. “We’re seeing the changing of the guard across the technology industry when we examine our detailed online jobs data.”


Alliance Accountants

Published: Tuesday, July 17, 2012

© 2014 All rights reserved. Reproduction in whole or in part without permission is prohibited. Please see our copyright notice. If you want to use any content you have seen on this site then please request our media pack and ask for details of our Content Licencing Service.

  
  

Inni Accounts


Readers Comments...


  
Bookmark and Share
  
     
  

Latest Site Updates

ContractorCalculator: Contracting news in brief – 17/Apr/2014 ContractorCalculator: Contracting news in brief – 17/Apr/2014

News this week covers: financial sector recovers; PCG calls for greater contractor support; new powers for HMRC; & late-payment code in construction.

Contractor guide to using substitution to stay outside IR35 Contractor guide to using substitution to stay outside IR35

Contractors who are able to make unfettered substitutions that do not require agreement from the client can use substitution to stay outside IR35.

Contractors and trade unions – can they be compatible? Contractors and trade unions – can they be compatible?

Contractors are independent professionals and also self-employed. Trade unions claim to be all about representing workers? Is there a meeting point?

Financial, HR and IT contractors benefit from London financial sector job surge Financial, HR and IT contractors benefit from London financial sector job surge

IT, HR, compliance and risk specialist contractors are benefitting from a surge in job vacancies, against a background of improving City health.


  
  

Twitter

  • Finance is number in the league table of sectors where IT is growing fast http://t.co/G6sTiNftwB via @siaeurope

    18 hours ago

  • ContractorCalculator is now on Facebook, so if you wish to receive the latest contracting news connect with us today https://t.co/pPMQmQSmAL

    19 hours ago

  • Institute of Interim Management 2014 IIM survey is open contractors to complete and will run until 10 May 2014 http://t.co/BQtVrRipAQ

    23 hours ago

  • ContractorCalculator: Contracting news in brief – 17/Apr/2014 http://t.co/JhNa9rsArf

    23 hours ago

  • Self-employment increases by 146k over the last quarter, shows latest labour market stats from ONS http://t.co/6Hjh6app73

    Wed, 16 Apr 2014

  • Contractor guide to using substitution to stay outside IR35 http://t.co/Cf0lbR4Il9

    Wed, 16 Apr 2014

Follow Us On Twitter


  
     

  
  

Contractor solutions

Contractors Handbook Orange and Gold Accountancy Limited IR35 Test Clever Accounts Accountants Checklist Contractors Handbook
  
  

Contractor solutions

InTouch Accounting

Perfect mix of technology & personal service for only £92 per month.

Parasol

We can help you make the most of your money

Contractor Accountant

Free consultation, incorporation and IR35 reviews. Find out more…

Contractor Angels

More than just an Umbrella. Retain up to 90% of your earnings.

Clever Accounts

Complete contractor accounting service. 24/7 online access. £69 pm!

Alliance Accountants

Complete Accountancy and Taxation service from £55 per month

NA Bedouin Group D J Colom Accountants Contractor Financials NewsNow
  
Caprica Accountants Contractor Insurance Life Insurance

  

The UK's leading contractor site. Independently audited traffic (ABC) – 123,165 monthly unique visitors.