Mobile interactivity a growth sector for contractors, as social media & SEO declines

IR35 Test

Contractors working in IT, new media and marketing are facing a major shift towards mobile and interactive technologies, and away from social media marketing and search engine ‘gaming’.

This is according to research provided exclusively to ContractorCalculator by outsourcing platform Freelancer.co.uk, which analysed 189,917 projects posted on its site in the second quarter of 2012, to determine what projects contractor clients are actually commissioning.

Referring to what he sees as a “changing of the guard” in the technology sector, Freelancer.co.uk chief executive, Matt Barrie, explains that Freelancer.co.uk’s data identifies two clear trends: “User activity is moving to mobile devices and the trend won’t be reversing any time soon, as the other five billion people on this planet join the internet, primarily through mobile.

“Secondly,” he continues, “the internet is becoming more interactive, and the technologies that are winning and will continue to win are open standards like HTML5 and jQuery – to the detriment of the incumbent proprietary technology providers like Adobe and Microsoft.”

The number of mobile phone projects, including app development, posted by clients rose by 36% in the second quarter of 2012 when compared to Q1. In contrast, internet marketing projects have fallen sharply in the quarter: search engine optimisation projects fell by 7.3%, link building by 8.3% and article rewriting and article submission by 9.3% and 4% respectively.

Barrie blames the fall in internet marketing on four updates of Google Panda, and the release of Google Penguin in April, as the search engine began a concerted effort to make its searches more relevant to users.

Freelancer.co.uk’s data shows that social media marketing has also taken a battering, as advertisers and social media experts started to question the effectiveness and return on investment of social media advertising.

This is evidenced by the 14% drop in the number of Facebook projects posted. Twitter and social media activity generally has stalled, dropping 1.3% and 1.1% respectively.

“We truly are at an inflexion point of the technology landscape,” notes Barrie. “We’re seeing the changing of the guard across the technology industry when we examine our detailed online jobs data.”


Alliance Accountants

Published: Tuesday, July 17, 2012

© 2014 All rights reserved. Reproduction in whole or in part without permission is prohibited. Please see our copyright notice. If you want to use any content you have seen on this site then please request our media pack and ask for details of our Content Licencing Service.

Inni Accounts


Readers Comments...


  
Bookmark and Share
  
     
  

Latest Site Updates

Contractors gain greater tax savings and flexibility from pension reforms Contractors gain greater tax savings and flexibility from pension reforms

Contractors to gain upfront pension contribution tax savings and tax savings with flexibility on retirement, says ContractorFinancials’ Tony Harris.

IR35 taxes are a tiny proportion of the tax gap: surely HMRC has better things to do? IR35 taxes are a tiny proportion of the tax gap: surely HMRC has better things to do?

Contractors paying £1m a year in IR35 taxes is such a tiny proportion of the tax gap. Surely the taxman can direct HMRC’s resources more efficiently?

Contractors underpin new ‘lean’ workforce strategies adopted by contracting clients Contractors underpin new ‘lean’ workforce strategies adopted by contracting clients

Contractors offer increased capacity and specialist skills to contracting clients that increasingly adopt lean workforce strategies, says the REC.

HMRC abolishes the IR35 Business Entity Tests (BETs) effective from 6 April 2015 HMRC abolishes the IR35 Business Entity Tests (BETs) effective from 6 April 2015

HMRC has announced that it plans to withdraw the IR35 Business Entity Tests (BETs) and the example scenarios effective from 6 April 2015.


  
  

Twitter

Follow Us On Twitter


  
     

  
  

Contractor solutions

Orange and Gold Accountancy Limited IR35 Test Clever Accounts Accountants Checklist Alliance Accountants Contractors Handbook
  
  

Contractor solutions

Contractor Accountant

Free consultation, incorporation and IR35 reviews. Find out more…

InTouch Accounting

Perfect mix of technology & personal service for only £92 per month.

Contractor Angels

More than just an Umbrella. Retain up to 90% of your earnings.

Clever Accounts

Complete contractor accounting service. 24/7 online access. £69 pm!

Need an accountant?

Comprehensive service for £59 per month. Call now for a FREE consultation.

Parasol

The UK’s largest employment organisation - 0% risk, 100% compliance

NA Parker Cavendish Bedouin Group D J Colom Accountants Contractor Financials NewsNow
  
Caprica Accountants Parker Cavendish Contractor Insurance Life Insurance

  

The UK's leading contractor site. Independently audited traffic (ABC) – 131,456 monthly unique visitors.