ContractorCalculator is the first UK contracting site to achieve independent verification by ABCe of it’s visitor traffic to agreed industry standards, as set by JICWEBS.
The ABCe certificate issued for www.ContractorCalculator.co.uk confirms that in March 2008, their sites attracted 104,584 Unique Users, and served 680,106 Page Impressions.
ABCe audited data provides the online media industry with a trusted and robust currency on which media space can be bought and sold, and delivers to the market independent assurance that a site is attracting the size of audience it claims.
Dave Chaplin, CEO of www.ContractorCalculator.co.uk comments:
“We are delighted to be the first and currently the only contractor site in our market that has ABCe verification. We understand the importance of transparency for media buyers, and this move further strengthens our position.”
Richard Foan, Managing Director of ABCe comments:
“It is highly encouraging that www.ContractorCalculator.co.uk is delivering both comparability and transparency by committing to having its site traffic figures independently verified to industry agreed standards. ABCe audited figures continue to provide the online media industry with an important tool to support media buyers and advertisers in their buying decisions, and for the market as a whole to demonstrate accountability of spend online.”
About ContractorCalculator:
ContractorCalculator is a leading website for the UK contracting industry--most of whom are highly skilled workers in information technology, engineering, electronics, and construction.
It is the authoritative forum for contractors offering advice and guidance, together with real-time coverage of all news and events that affect the industry.
There are close to half a million such workers in the UK today who prefer to run their own businesses and work under contract rather than become employees of specific companies.
About ABCe:
ABCe’s role is to manage standards for the industry through its work with JICWEBS*, and to provide credibility, comparability and transparency for e media. This gives advertisers the opportunity to maximise returns on marketing budgets by using ABCe certified media and ensures that stakeholders (marketers, investors, media owners, media buyers, advertisers) can invest in e media with confidence and trust.
About JICWEBS:
Dave Chaplin is a former IT contractor in the City of London, and is founder and CEO of ContractorCalculator, and author of the Contractors' Handbook.
Started in 1999, ContractorCalculator (this site) is the leading independent website for the UK contracting industry – most of whom are highly skilled knowledge workers.
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JICWEBS (The Joint Industry Committee for Web Standards in the UK and Ireland) is a body created by the UK and Ireland media industry. Its purpose is to ensure independent development and ownership of standards for measuring on a site centric, census basis audience reach, frequency and activity levels including the use and effectiveness of advertising on e media. www.jicwebs.org. ABCe supports the work of JICWEBS by delivering audit and certification services for e media usage to these industry agreed standards.
Published: Wednesday, May 14, 2008
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