Uniquely for a contractor and freelancer website, at ContractorCalculator we invest in regular independent audits of our
site visitor numbers for ABC certification. Standing for ‘Audit Bureau of Circulation’ – this is the
online marketing industry’s ‘gold standard’ for measuring site statistics.
So, what does this prove? If you are a contractor or freelancer visitor to our site, indirectly this proves that we invest
a great deal in ensuring that what we publish is accurate, truthful to the best of our knowledge and of the highest quality.
If you are an advertiser looking for an online marketing solution, then you will already know that ABC is used by
professional media buyers in the UK to confirm that the advertising property can substantiate its audience claims.
You will know that when we claim to have an audited monthly audience of over 150,000 contractors and freelancers, we can
prove we are telling the truth with ABC’s independent third-party verification.
Plus, if as an advertising buyer you are accountable for how your organisation’s marketing budget is spent, you can
justify your decision to invest in ContractorCalculator by using our ABC certificate, which is great support for your
decision when the finance director or the auditors come calling!
You can view our ABC certificates by clicking on the links in the following table:
You can also view a letter from ABC to potential media buyers
confirming our latest audit, that we measure visitor statistics using guidelines published
by the Joint Industry Committee for Web Standards (JICWEBS), and that the UK’s marketing
regulator, the Advertising Standards Authority (ASA), supports our approach – industry standard data independently verified.
If you are offered advertising space on a website that does not have an ABC certificate, you should ask why and request
independent and industry-accepted verification of their visitor number claims. Legitimate advertising properties should
happily provide evidence that backs up their site’s statistics, just like we do at ContractorCalculator.
To find out more about our ABC audits and for full details of our comprehensive range of online marketing solutions, then
please request a media pack.
ContractorCalculator, the UK authority on contracting, has regular independent verifications by ABC of over 130,000
unique visitors per month. And as the only contractor website with an ongoing commitment to these industry
standard audits you can invest in our marketing solutions with confidence and trust.
